How Online Shopping App Can Help in Enhancing Sales

 

There is a visibly great rise in the use of mobile technology, particularly smartphones and tablets. Each passing day reveals an increased number of people using these compact devices for operating businesses, communicating with friends, and purchasing through mobile shopping apps. Market is already flooding with a wide range of mobile devices, creating great opportunities for businesses to interact with customers and achieve better conversion rate.

Following the popularity of mobile technology, small and medium businesses are increasingly turning to apps to improve customer experience, generate sale leads, attract new and retain existing customers, and promote their brand.

A Magento Android mobile app can help improve your customer relations and build stronger relationships with your clients while building loyalty to bring them back to your store again and again. A mobile app can be a great tool to reinforce your brand in the global marketplace.

According to researchers, mobile shopping apps can help increase sales up to 45% by providing important information in a friendly matter and thus bring success to your business.

Mobile apps provide added value to the brand

The main reason why apps are so useful, and must be there for every customer, is because they serve as added value to the online buyers. They are great tools for sale, enabling online buyers to explore products, compare prices, choose best fit and do a lot more without the limits of time and place.

No matter they are sitting in a living room, traveling to a new city or simply having food, mobile shopping apps for eCommerce store do nothing but simplifies the whole buying process. Visitors, reaching an online retail store through a mobile app have better chances of being converted as customer.

Super-Fast Performance

In the age of fast-paced life, users don’t appreciate a website that takes too long to load. If your website sis taking more than four seconds to load, the visitor is more likely to switch to your competitor and buy the same product from there. It has been found that a delay of 1 second in loading time leads to drop of 7% conversion rate. Mobile apps load a lot faster than the responsive sites even in an area of poor network coverage.

Because mobile is the first preference of the modern buyers, apps are the quickest way for business that want to become available all the time.

Comparison Shopping

Another way a Magento mobile app can greatly improve your sales is by allowing your users to compare details, features, and prices of products through the App.

Ecommcerce websites are sometimes not as customer friendly as the mobile apps and having an app to complement your store gives customers a better opportunity to obtain product pricing and place their orders with simple checkout process. Along with it, user reviews is a big boon for users as it reduces complications and hassle of going through different websites to get the best deal.

They Are Social

If you have a mobile app for your store, there’s hardly a need of improving your social networking strategies. These apps allow your customers to share their favorite products with friends thereby increasing you social media presence and sales.
You can include a simple feature that lets the users share links on their social media profiles. One click and your product will be visible to thousands of people that are active on social networking sites. Social media referral is a persuasive force and an app lets you maximize its use.

If you’re planning to build a mobile based eCommerce app, don’t think too much as many online shoppers are already using the mobile technology to give a boost to their sales and social presence. It can not only help maximize your sales and revenue, but also be a better friend of your customers allowing them to shop with ease.

The Role of Magento Mobile ECommerce App in This Shopping Era

 

We all know that eCommerce is the constantly growing, but did you know that Mcommerce is growing at an even faster rate? The credit goes to the growing number of smartphone and tablet users. Following the smooth navigation and features you get with a Magento mobile app, this is understandable that the number is going to double in the coming few years.

Before anyone enjoy a cup of coffee each morning, there are chances they’ve already turned to their smartphone to start the day. Whatever the reason, playing games, checking out a special deal at your favorite store or even adding the cost of that latte to your budget, one thing is clear that mobile apps are integral part of modern lifestyle. With people spending more than 30 hours per month on mobile apps, most of the time is devoted to the shopping website apps.

How Mobile Shopping Apps Are Affecting Retail

No matter you are a globally recognized online shopping brand or have a local brick-and-mortar retail store, everyone gets benefit from the mCommerce technology. According to a study, nearly 88% buyers claimed to have agreed of having a mobile device to get real-time information about latest promotional campaigns by brands and purchase products while on the go.

Retail stores are really beginning to feel the effects of mobile technology in the modern era. If they are not yet, they will soon. While the competition is hard and leading giants are already having their web presence, but the interesting part is here – 28% of online shopping companies do not have strategy to enter mobile commerce. This gives an opportunity for the small or mid-size businesses to get advantage. If you plan to have mobile strategy added to the list of your company growth, you will quickly surpass the leaders.

We all know that the number of smartphone users is growing, but did you ever consider where they are using their devices? 79% of the users say they use their devices for shopping. Companies without a mobile strategy are looking on these 79% of customers to achieve a complete purchase.

Great Convenience and User Experience

Personally, I would prefer shopping with mCommerce store even while I’m still holding the same product in hands when standing in a local store. Online shopping apps give me a freedom to browse through hundreds and thousands of products while offering an added benefit to compare and select the color of my choice. Every time I go to online apps and find something interesting, I check the price and click “Add to cart.” This saves a lot of time and money as well, so I buy it from mCommerce stores.

And this is, I guess, a case with everyone. Recently, one of my friend’s brother came asking me how to make his local footwear store up and running once again as if was a few years back. He found more and more people buying branded shoes at discounted prices using the apps and hence has noticed a decreasing footfall at his store. The only suggestion I could give him for business growth was “Magento mobile app development.”

Variety

This is what every shopper (not only online shoppers) loves about a particular brand or the store. However brick-and-mortar stores don’t have enough space to keep a wide variety of products, which becomes easier with online shopping platform for them. Of course no customer would want to purchase six pieces of a same trouser, but it is nice to have the option to choose form with a mobile app. A Magento mobile app offers more options to customers that could better suit their needs.

Because online shopping stores only manage warehouses they often have more products in stock better than retail stores.

Conclusion

All of this doesn’t say that the traditional stores or eCommerce is dead, but that you should move to mCommerce for better sales and customer base. The intention here is to highlight that the mobile commerce can no longer be ignored and that your business should be mobile-friendly.

The Role of Magento Mobile ECommerce App in This Shopping Era

 

We all know that eCommerce is the constantly growing, but did you know that Mcommerce is growing at an even faster rate? The credit goes to the growing number of smartphone and tablet users. Following the smooth navigation and features you get with a Magento mobile app, this is understandable that the number is going to double in the coming few years.

Before anyone enjoy a cup of coffee each morning, there are chances they’ve already turned to their smartphone to start the day. Whatever the reason, playing games, checking out a special deal at your favorite store or even adding the cost of that latte to your budget, one thing is clear that mobile apps are integral part of modern lifestyle. With people spending more than 30 hours per month on mobile apps, most of the time is devoted to the shopping website apps.

How Mobile Shopping Apps Are Affecting Retail

No matter you are a globally recognized online shopping brand or have a local brick-and-mortar retail store, everyone gets benefit from the mCommerce technology. According to a study, nearly 88% buyers claimed to have agreed of having a mobile device to get real-time information about latest promotional campaigns by brands and purchase products while on the go.

Retail stores are really beginning to feel the effects of mobile technology in the modern era. If they are not yet, they will soon. While the competition is hard and leading giants are already having their web presence, but the interesting part is here – 28% of online shopping companies do not have strategy to enter mobile commerce. This gives an opportunity for the small or mid-size businesses to get advantage. If you plan to have mobile strategy added to the list of your company growth, you will quickly surpass the leaders.

We all know that the number of smartphone users is growing, but did you ever consider where they are using their devices? 79% of the users say they use their devices for shopping. Companies without a mobile strategy are looking on these 79% of customers to achieve a complete purchase.

Great Convenience and User Experience

Personally, I would prefer shopping with mCommerce store even while I’m still holding the same product in hands when standing in a local store. Online shopping apps give me a freedom to browse through hundreds and thousands of products while offering an added benefit to compare and select the color of my choice. Every time I go to online apps and find something interesting, I check the price and click “Add to cart.” This saves a lot of time and money as well, so I buy it from mCommerce stores.

And this is, I guess, a case with everyone. Recently, one of my friend’s brother came asking me how to make his local footwear store up and running once again as if was a few years back. He found more and more people buying branded shoes at discounted prices using the apps and hence has noticed a decreasing footfall at his store. The only suggestion I could give him for business growth was “Magento mobile app development.”

Variety

This is what every shopper (not only online shoppers) loves about a particular brand or the store. However brick-and-mortar stores don’t have enough space to keep a wide variety of products, which becomes easier with online shopping platform for them. Of course no customer would want to purchase six pieces of a same trouser, but it is nice to have the option to choose form with a mobile app. A Magento mobile app offers more options to customers that could better suit their needs.

Because online shopping stores only manage warehouses they often have more products in stock better than retail stores.

Conclusion

All of this doesn’t say that the traditional stores or eCommerce is dead, but that you should move to mCommerce for better sales and customer base. The intention here is to highlight that the mobile commerce can no longer be ignored and that your business should be mobile-friendly.

Why upgrade your existing Magento store to a graceful mobile shop app?

 

Be it an IT professional or a successful businessperson, everyone today buys most of their daily need items, clothing or gadgets online. But, we hardly have time to spend shopping goods when in the workplace and when at home we just don’t want to open the laptop and feel like sitting in the office again, even though it’s for shopping. The modern buyers rather prefer to tap on their smartphones and get everything using a Magento mobile app.

“It’s easier to get a smartphone out of my pocket and buy than to logging on to my laptop,” says Nicolas, a 29-year-old IT professional, who relies on shopping apps for purchasing essentials such as apparels and to book tickets online.

Exploring products on a larger screen may be fun, but as consumers spend more time on smartphones, they find it feasible to purchase whatever they want while on the go. With the increasing trend of mobile shopping, retailers are getting savvier with apps that offer smooth navigation, suggest right products, offer rewards, send notifications, and simplify the purchase to one click.

The “Appification” of the online shopping is a promising change, transforming the retail industry by reshaping sales tactics and carving our winners and losers. People now love to making purchases in short bursts throughout the day on their compact devices rather than placing one big order from a computer.

Last year in the U.S. alone, sales from smartphones jumped 56%, doubling the previous year’s growth. While the desktop shopping enjoys the larger share of overall revenue, but the importance of smartphone apps can’t be undermined.

What Makes Investing in Mobile App a Good Choice

We all are aware of the importance of smartphones in daily lives. Everyone is having a smartphone and buying from them is fun. In fact, there are many organizations that rely on online shopping apps to sell products. To avoid falling behind the competitors, you need to act smartly and take required steps that will reap innumerous benefits.

Quick & Portable

Mobile is a portable device. So are the mobile apps. Buying with these apps is faster and easier than the responsive or desktop websites. Most buyers are reluctant to open a website on their smartphones as they know it’s going to take loads of time and end-up frustrating them. Hence, merely having a pretty good website is not enough, but getting an app is another step towards the future-ready online retail business.

In fact, most consumers are moving away from desktops and opting mobile devices for their browsing needs.

On The Go Promotions

The best thing about mobile shopping apps is the chance of boosting up sales and keep people are of the promotions, fresh arrivals and other activities on your store using Push Notifications 24*7. Consumers can avail your services, no matter what time of the day or where they are.

It’s Interesting

People find mobile apps cool as they have been made creative and engage more customers making them keep coming back to your store. Mobile apps give customers a personalized shopping experience with special offers right at their smartphones.

No Time Barriers

What sets an Android mobile app distinct from website apart from their size is that they are available 24*7. Customers pull out their phones and click buy button. Be it midnight, early morning or cooking time, users have mobiles by their size anytime and every time.

Convenient for Buyers & Sellers

Mobile apps are not a great tool for the online buyers, but also for the retailers as well. The great features and smooth navigation allow shoppers to place orders the easiest way, while the easy-to-understand admin panel makes managing inventories the matter of a few clicks. They are flexible, professional, and address needs of both sides.

With outstanding benefits, investing in mobile apps is always a better choice for enterprises of all sizes. In fact, it’s quite difficult to survive without an app in the online shopping marketplace as no customer loves to explore products on their compact devices than the desktops.

OnGoBuyo is Now MageCloud Partner

 

OnGoBuyo is a team of innovative professionals, striving to grow and work with like-minded people around the globe. We have been delivering creative Magento mobile app solutions for the clients to help them grow in the world of eCommerce.

Each of our mobile app is designed keeping customers’ needs in mind and apart from developing innovative ideas, we’re always looking for new and cool ideas from outside as well. We love to explore the possibilities of the eCommerce market and help partners grow as leaders. Here at OnGoBuyo, we like to engage with new platforms to achieve mutual sustainable growth.

OnGoBuyo is super excited to announce to our customers that we have joined hands with MageCloud this month. Our partnership with MageCloud is aimed at providing new business opportunities for our clients. For those who don’t know about MageCloud, here’s a brief introduction: This is an innovative online PaaS platform, created by developers for the developers to create Magento stores in less than 10 minutes.

It is a 100% free Magento store builder, where customers can select from 100+ themes and 2,000+ extensions to bring cool features to your online store. MageCloud also provides dedicated hosting for the online retailers with control over how the site looks and works. Creating a website is just the matter of a few clicks with MageCloud!

Customers who are registered with MageCloud will benefit from this partnership as they can get in touch with the best Magento mobile app development partner for their store and enter the MCommerce arena with a fully-loaded app. It will help the customers to draw maximum potential that the platform has to offer.
As part of this alliance, MageCloud will feature the services of OnGoBuyo on their website, while OnGoBuyo will recommend specific cloud hosting solutions to their clients worldwide.

OnGoBuyo hopes this vision will be a landmark in the online commerce market and to serve the clients with great services from each other’s expertise in the years ahead.

Invigorate Your Ecommerce Store Sales in the Coming Holidays

 

Festival is the time when feel like putting the metal to the pedal and give away great offers to the buyers. It is truly the most wonderful season for both the retailers and buyers. In order to have a smooth and productive holiday season, it’s good to go with the latest mobile technology and get your Magento mobile app ready. Mobile apps are becoming the new front door for customers and more preferred over the brick-and-mortar retail stores.

With mobile now entrenched as the front door of the physical retail stores, mobile apps have become the top priority of retailers developing new strategies. And the companies taking the advanced customer-centric approach are seeing lift in the online stores, especially during the festival seasons.

According to a survey on holiday shopping, nearly 63 percent buyers use their compact devices to help with holiday shopping. No doubt, the brick-and-mortar stores are filled to the brim with in-store shoppers, but online shopping is in a massive demand. And with good reason, mobile technology focuses on consumers’ preferences and comfortable shopping experience.

So if you are an online retailer, it’s time you jump on this opportunity and reap the benefits of the upcoming festival season with mobile shopping apps and these tips to boost your online bottom line.

Create Packages

No matter what you sell online, every buyer would love to purchase your complementary products or services, combined as gift packages. Offering extra discount on the package to make customers see the benefits of buying a package. It’s a fact, customers prefer buying products that are combined with some relative product instead of simply buying individual items.

Position the Products & Services as Gifts

Try categorizing your products under special banners with a list to help them identify who would love the gift. Use creative marketing techniques to promote your services or products as special presents for loved ones. This trick can help buyers visualize your products and services as gift.

Those categories might include:

• Gifts for Mother or Father
• Gifts for Husband or Wife
• Gifts for Brothers or Sisters
• Gifts for Friends or Colleagues
• Gifts for Grandparents

Also you can categorize the gifts based on the recipient’s identity. The examples might include:

• Gifts for Teachers, Nurses, Real Estate Agents, etc.
• Gifts for High School Seniors Recent or recent Graduates.
• Gifts for the Nature Lover.
• Gifts for Him or Her.

Display Return Policy

Shoppers love buying products during the festival seasons, but there are many who fear to place orders because they can’t physically see the products. The absence of return may increase the hesitation. Many online buyers reported that they don’t like to be unable to experience, touch or feel online products.

However, the fear can be alleviated by clearly displaying your easy return policy on the mobile shopping apps. Mention the terms under which the product can be returned or taken back. Offer a clearly-posted, satisfaction guarantee as this ensures buyers that the product can be returned if they don’t like it or in any other situation.

Advertise & Promote

Of course people love to go shopping during the festival season, but this doesn’t mean you can simply sit around and hope they will come across your store. Make sure your advertisement and promotion campaign is robust and covers all your target audience during the festivals. Increase the promotion budget if you are offering special deals and unique holiday packages.

Offer Free Shipping

Most online buyers make their minds based on the availability or unavailability of Free Shipping as they find the shipping cost as they find it an unwanted expense which increases the overall price of the purchased product. According to a study, over 60 percent buyers cited the shipping costs as frustration with online shopping.

If the free shipping seems unrealistic on almost every product, provide free shipping for the customers who spend a certain amount on your store.

In Short…

Mobile technology has evolved and became the first choice of almost every online buyer to order products. People love to go and visit the brick-and-mortar store, but the final order is usually made through the app and hence getting your own Magento android mobile app is a smart choice to reap the benefits of upcoming festival season and sell more.
Stay focused on providing the best possible experience for the buyers!

Mobile Shopping Apps Make Payment Process Easier for Online Buyers

 

Online shopping is all about convenience and comfort the user can experience. Making it as easy as possible for the buyers is essential for increasing conversions and boost sales. A Magento mobile app not only aims at enhancing the buying process, but also delivers seamless experience at the checkout process.

The checkout page is the most critical stage of the shopping process and needs adequate attention. It’s the place where buyers hand over their personal information and part with their hard-earned cash. It must be safer and reliable as this plays more active role than ever in their purchase decision.

The checkout page is the stage where your window shoppers are converted into buyers.

You can’t just slap a single payment method on your mobile all and call it your day. If you are serious about business growth, brand image, and about making it easier for your customers to pay with ease, you will want to have a full control over the entire checkout process for better customer shopping experience.

Here are some tips to help you empower your store and provide customers with a future-ready checkout process:

Customer Love More Payment Options

Using only one payment gateway at your store is never a better deal. It may sound unrealistic, but there are many mobile shopping apps that offer only one payment method. According to statistics, 56% of online buyers expect a variety of payment options on the checkout page and hence turn to stores that fulfill their needs.

Make sure to use more than one payment gateway and if you’re looking forward to compete harder in the market, take a look at the target audience and understand their preferences and make sure to know what payment modes your competitors are using.
The more payment options you offer, the more you’ll be able to capture the majority of people visiting your store.

Payment Without Registration

Let’s admit it, we all hate to provide information on those lengthy registration pages. Just think, why anyone would want to put a wall that prevent people from buying.

Registration process is the major conversion killer and forcing your visitors to sign up for an account to complete the order is just too intrusive for first-time customers. Simply put a social login feature and let them purchase in single click.
A study found that the main reason that people hate to register on mobile shopping apps is they expect to be flooded with promotional emails. At the same time, it also points out that skipping the registration process increases customers’ shopping experience and loyalty.

Cash on Delivery Is All They Need

For an online buyer. There’s nothing better than cash on delivery as people love to first receive the order, check its quality and then make payment. More customers are comfortable with this feature than paying first.

Of course the availability of cash on delivery should depend upon the price of product, but offering it to the customer can do wonders.

Ask for Essential Information Only

Make sure to limit the amount of information you request to the essentials, just like when you’re building an email list. Nothing distracts the customers more than having to force them on filling out a form with information that is not necessary for making a purchase.

After all, they’re here to make purchase and not to take part in the 400m hurdle race. So just make it easier. Let your customers run through the checkout process quickly and smoothly like a sprint.

Adding a long list of fields adds more hurdles for people to jump over in order to pay you.

Keep Distractions to a Minimum

It sounds obvious, but there are many online stores that make the final step more tiresome than anything else. A right mobile app builder can get you required information and consultation on how to make checkout page easier so as to encourage keep coming back to your store.

After all, you don’t want anything to distract online buyers get distracted from completing the checkout process. Your goal here should be to see people complete the buying process.

And that means, you should not put up any advertisements here, not at least at this page.

Improve eStore Efficiency with Mobile App

 

Mobile apps have transformed many aspects of business operation and customers’ online buying experience and never before in history has change occurred so fast. The growth rate at which smartphone technology is developing is so fast that you can’t help but take required steps to make use of the technology and Magento mobile app development is the only way online shopping stores can make pace with the speed.

Mobile apps have been great help for eCommerce businesses to save on operations, marketing, and reduce stress. Actually you might me surprised at how mobile technology can increase business operation efficiency. Smartphones are not just a toy or mode of communication for people, but they provide businesses and customers with invaluable time saving which further results into increased productivity and reduced cost.

We’ve compiled a list of a few ways in which mobile shopping apps can improve your operational efficiency and increase customer shopping experience:

Customer Service

Gone are the days when customer conversations were restricted to a few touch-points like mail, telephone or face-to-face. Getting in touch with the customers is much easier than the past and online shopping stores are using multiple different online channels for better communication with the buyers. eStores can greatly benefit from mobile shopping apps to deliver superb customer service, which can be helpful in taking required steps to fill the gap.
Get a mobile app and let your customers get in touch with your business directly via email, call or message and take your customer service to the next level. With instant communication modes, your customer can establish a communication instantly round-the-clock.

Brand Promotion

Suppose if you have an apparel store at a central location and thousands of prospective customers walk by your store daily. Having a mobile app for your business can be a great choice to allure them to your store. Isn’t it a great deal? Mobile apps are helpful in promoting great deals and products with offers that are simply too irresistible.

A mobile app builder can be the right choice to promote your business to reap the benefits soon.

Time Saving

Well it’s something that’s not only helpful for the buyers, but also for the online sellers. While a mobile app gives the buyers a freedom to place order on the go, it also allows the seller to manage their inventory and stock using their smartphones.

Customers need not to keep waiting for the desktops to switch on and then struggle with the heavy websites, but they can simply tap on the smartphone app and place order without a hindrance. Online sellers can speed up the process of sales by keeping an eye on the sales pattern and creating amazing offers using compact devices.

Customer Retention and Satisfaction

You don’t want a customer who visits your store, makes a purchase and vanish, but you want them to keep coming back to your store. According to researchers, almost every smartphone user unlocks the device various times a day and every time they use the device, they move through the apps available. Having your store name in the list can increase the chances that customer will click and look for products there. Push notifications is another great feature to attract new and old customers with great deals and offers.

Customer Engagement

No shopper can resist the temptation of a good deal, especially when one stares at their face. This is something a mobile app is great at doing it right. Engage online buyers with discount offers and incentives in real time with push notifications or other means. Customise your offers to make them more attractive too.

Increase Customer Base in Leaps and Bounds with Magneto Mobile App

Modern technology brings great opportunities for established and start-up business a way to market services and products. Because mobile phone usage is increasingly becoming the trend, Magento mobile app isn’t merely important – it’s necessary.

Almost 80% of online shoppers log onto the internet from Smartphones owing to its numerous functions and responsive interface. Mobile commerce has become a huge market these days and business owners should see this as an opportunity to use this platform to increase customer base in leaps and bounds and increase revenue margins.

The Smartphones have not only affected the B2C marketing but a wide range of businesses should also adopt this technology for their business purchases. With so many visitors shopping online using Smartphones, not converting your online store to Magento android mobile app will ensure a loss of traffic and sales.

Even though you have a responsive website that works great on almost every device you use, but in the present scenario it is important to have your own app. Let’s know how you can increase customer base with Magento mobile app:

Brand Promotion

Mobile apps are easier way to promote your brand, products, and services. Showcasing your services to a wider population is easier with mobile apps thus creating brand awareness among those who don’t know it. Having your native mobile app in customers’ smartphone with your logo and company name is enough to create awareness of your brand.

Customer Engagement

The smooth navigation and searching option make mobile apps the most effective tool for engaging customers. Every individual has a smartphone these day and they carry them all the time that has made it easier to reach to the customers wherever they are – home, workplace, gym, market, etc. This helps you to keep your customers engaged in real time.

Customer Relation

A mobile app in a smartphone enables customers to develop one-to-one relationship with the online stores. This makes it easier for customers to reach to your store and vice versa. Send notifications about latest news, store updates, event details, and promotional offers and also provide them live updates and answers to their queries, etc.

Customer Retention

Attractive new and retaining existing customers is easier for store owners with mobile apps as they enable you to keep in touch with customers anytime you want. The features like social media login and one-page checkout make shopping a seamless experience for the buyers and encourage them keep coming back. Magento android mobile app also helps you to reach many new customers through recommendation and also through mobile search.

The Last Words!

In short, people go to the mobile apps and install them to smartphones because they find more useful and better alternative to the responsive websites. So, if a mobile app satisfied a customer’s need is likely to make its way to their mobile phones. Make sure your mobile app is enough futuristic and robust to cater to the needs of every customer and help you sell more while attracting more and more customers.

How to Design an Ecommerce App that can Boost Your Sales

 

Giant eCommerce companies understand the role of online shopping apps in their increasing sales and continue to focus on improving end-user experience by providing a strong technology infrastructure via mobile applications.

Let me take you to a joyride through some interesting figures. Mobile comprises of 34% of eCommerce transaction globally, which is likely to double in the coming year. Nearly 85% of online consumers prefer buying through a mobile app over a mobile website. And the most interesting one is even though 33% of mobile sales are made via app, only 10% of e-store offer one to the customers. Clearly there are big opportunities here.

Taking these figures into consideration, every eCommerce business should seriously consider having a mobile app, especially if they are serious about increasing sales and reach more customers. Regardless of how badly customers need online shopping apps, there are always challenges in attracting more customers as they all need something different. So before you dive into building a mobile app, keep in mind some guidelines to stand out of the competition. Here are the rules that have been dictated by real mobile app users that you really need to know and understand:

Neat & Clean User interface

User Interface plays a vital role in make mobile apps engaging and attract more customers. There are two facts every eCommerce business should keep at the forefront of mind:

Mobile screen is smaller than the desktop or laptops, so you’ve limited space to display your content on one screen. And design is the other aspect of a mobile app, which make it possible for your customers to use and buy something. Make sure your app’s home screen only focuses on having a simple and uncluttered layout and highlights categorized products, recent views and latest promotions alongside a carefully thought-out navigation system and search functionality.

Consistent Navigation

As I already said, mobile screens are smaller than the desktop screens, so you are limited to how many items you can display within the global navigation. Mobile experience must be made user friendly and try to make it simplified.

In order to achieve your goals, make sure to simplify the discovery process for users. Don’t list all the categories, section and promotions on the front page, but it should only contain the most important categories/sections.

Say no to long checkout process

Mobile shoppers don’t like to waste their time on unnecessary things and they hate to go through the detailed checkout process. Users don’t like multi-page checkout or signup process as they have no patience.

Look for an app development company that creates Magento mobile app with easier checkout process and allow customers to register using their favored social network. Allowing customers to purchase as a guest is a bonus for them. Use auto-complete for those unavoidable repetitive tasks.

Ensure User Data is Secure

Surveys reveal that most customers don’t purchase products online just because they don’t find the stores reliable and fear to share their credit card details. The most important thing you can do is to make users feel secure about their personal details. The best way to ensure safety is to integrate trusted payment gateways like PayPal or PayU in the app.

Really, it doesn’t matter if you sell the best products, if a customer loses faith in your app, they will never return.

Android or iOS

During many studies, it’s proven that over 80% of mobile market is grabbed by the Android, which makes it an option worth considerable. But the importance of iOS market can’t be undermined. It’s good at your part to consider what type of audience you are targeting and make a good move. If you’re confused about what or not to choose while Magento mobile app development, look for an app builder that offers both options in the same package.

An eCommerce app should aim to provide unique experience for the user and make online shopping much simpler and a seamless process.

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