Advanced Marketing Strategies to Boost Adoption

Mobile is the future-generation online shopping platform, offering buyers the freedom to explore products and make purchases without the limits of time and place. This makes sense for almost every online shopping store to invest in a Magento mobile app.

Also, it’s pertinent to make sure the app not only looks stunning, but also offer enhanced user experience to the potential customers when they visit your store. Following the increasing mobile usage and abandoned cart rate globally, we’ve compiled a list of tome very simple yet effective tips to help you decide where to focus your time and efforts when considering to develop mobile strategy.

Optimize Your App

No matter how great products you have listed on the shelves, but you are going to lose more potential buyers if your app is slow. Consider using optimized product images and less use less content to enable products appear faster on the app. Also make sure you strip out all the whitespace between tags as every millisecond you knock off the load time will make a difference in how great user experience your visitors are going to experience.

Get Personal

For everyone, mobile device is the most prized and individual possession and this is the reason that consumers expect the same from marketing massaging. Optimize the messages exclusively for every individual buyers – as a 1-on-1 conversation. Mass marketing can be a great choice, but it never works for mobile buyers as they wish to make private conversations with the sender.

Create a Reason for Retention

ECommerce marketplace has become more competitive than ever. Many visitors leave apps shorty after they download them. It’s important to give your target audience something to want from them. Offer exclusive deals and create valuable content to encourage them to keep coming back to your online shopping apps. Shopping coupons are one way to do this without compromising a lot with your budget, however depending on the app’s nature you can also consider other marketing tools for your specific business needs.

Product Placement

Big brands like Amazon, Walmart, and eBay achieve great visitors because of the strategic product placement at their app. Also consider marketing your app better than the competitors in your niche. Get an insight about your competitors’ marketing strategy, target them and more.

Get Some Social Media Help

Today, almost everyone is there on Social Media platform – and app marketing makes no exception. Make use of these much loved communication tools to get in touch with your target audience with high-resolution images and attractive URL posts. Promoted Tweets can also help making a positive impact on your app marketing campaign. Look on social media for communities and groups that match your business industry. Target the members to achieve maximum results for your marketing efforts.

Consumer Reviews Bring More Trust

Getting positive client reviews can be challenging, but once you have them then you can attract more consumers as the new visitors can trust your products now. Therefore, it is important to attract as many positive reviews as possible. One of the best ways to get more reviews is to offer something in return. It’s all about give and take!

I guess I’ve listed enough about the marketing strategies to boost adoption of your Magento mobile app, but if you feel like there’s something missing here then please share your information and we’ll update them here if they are relevant to the topic and seem practice.

Magento Mobile App and Its effectiveness In Ecommerce Business

With increasing number of mobile users today, desktop websites have taken a back seat and more businesses are opting for the mobile-ready websites and Magento mobile apps. The mobile devices have taken the customers’ shopping experience to the next level. And there’s no doubt in it!

The current market size of mobile commerce is about 50 billion. And the reason is clear-we all love to shop using mobile devices. Mobile visits are responsible for about one-third of overall traffic that most leading eCommerce websites enjoy. In short, mobile has established itself as an integral part of eCommerce industry. Experts have also revealed that the businesses that are not investing in mobile apps, are probably missing on attracting potential customers.

Nearly 53% of smartphone users claim to find on-the-go shopping much better, quicker and easier than using desktop sites.

Let’s put it simple and jump to “Why it’s smart to have a Magento Mobile App for your eCommerce Business?”

Your Users Are on Mobile

As I already mentioned, customers love to shop via mobiles. Nearly 30% of the total revenue and 53% of the traffic in eCommerce websites are driven through mobile. This is a clear indication of what makes mobile a stronger channel for eCommerce businesses growth.

Nearly 2.5 billion people are using smartphones around the world. And the number is going to be double in coming years, which means the chances of your mobile visitors are higher than ever before.

More Speed

The modern buyers are the least patient creature ever found. Your website takes more than 5 seconds to load and you’ve lost many potential buyers. This is why, mobile apps ensure your store loads faster and better than of the competitors’ with just one tap on mobile screen. Because native mobile apps are created using advanced technologies for specific Operating Systems (OS), they load faster as compared to mobile sites.

Keep in mind that 1 second’s delay in page loading time leads to a 7 % drop in sales.

Push Notifications

With push notifications, you can easily communicate with consumers at a personal level. This feature gives life to your marketing campaign as 7 out of 10 push notifications receive clients’ attention and get clicks. This turns to be helpful in boosting repeat purchases and customer loyalty.

Whether you’re going to launch a new product, greatest deal, discount offer or have planned to bring something new on the upcoming festival season, just inform your target consumers about all of them through personalized notifications that target every individual. Push notifications can help convert 70% abandoned carts into complete purchases successfully.

Social Sharing

It’s no secret that almost everyone is using social media platforms and millions of people are communicating using these tools. Social sharing feature at your online shopping apps can help increase online presence and put your products forward to billions of people around the world. Research shows that about 66% of online buyers visit social media platforms to know about a product before purchasing it.

Each product that is shared via your mobile app is going to be live on the walls of many people.

Higher User-Engagement

A well-designed and better performing Magento mobile app, has the potential to drive high level of user engagement. The best thing about the apps is that users don’t need to remember the website URL, rather they can simply click on your company icon at mobile screen and your store will be live in seconds. If the users find your app interesting, they’re going to use it for a longer time.

This helps boost the visibility of apps and the users come across your brand more often, in fact every time they unlock their device.

Having a Magento Mobile App Promote it Without Investment

Once you’ve made your mind of developing a Magento mobile app for your online shopping store, it’s time that you must be wondering how to market your brand for the smartphone users. It is important to promote your app in order to attract the attention of target users.

For every online store owner, planning to enter the mobile world and get more smartphone users to their store, it’s important to ideally market their app in the best possible way to generate maximum audience. Make sure your efforts are going in the right direction to achieve good percentage of conversions and maximum reach.

So, before you begin with the marketing, make sure you know the essential questions that will help you determine the potential of your app.

• Does your app has good usage ratio?
• How would know if your app is being downloaded?
• How would you track success of your app?
• Is your app discoverable on the basis of the ranking it has achieved?

Once you’re able to answer these queries, you would realise the potential of the app. Now you will need to work on marketing techniques that will help you reap long term profits and benefits. I’ve conducted an in-depth research about some marketing techniques and here are some tips that you should ideally integrate to promote your app among the target audiences.

Get Introduced to Social Media

Today, whole word is there on social media platforms and you can’t afford to neglect its importance when you’re on the mission to market your online shopping apps in the international market. You need to sync with social media in the right way. Social media has the potential to help you engage with consumers and promote you app to gain right amount of attention and conversion.

A well-planned and effective social media strategy can help you make the app visible as well as personify the brand in an effective manner. Capture the dynamics of the app perfectly if you want more positive reviews.

Create Ad Network

Using affiliate marketing to improve your conversion for your app is never a bad deal. These affiliate marketing networks can help you promote your app through their banners. The click through rates of the app ads are pretty good. The results can be sometimes more than expected. The number of conversion achieved through these ads is about 1% of the total. It’s quite an impressive number.

You might need to work in collaboration with the ad company that will direct the ads to the segment of audience you want to target.

Organic Ads

Remember that organic marketing differs for both the Android app store and Apple app store. Hence consider these difference and work on them before you start promoting your apps through organic marketing. It can help you achieve optimal reach and boost the marketing of your brand and the Magento mobile app. If the ratio per download increases, this will reflect in the conversion and user engagement of your online shopping store. You can use push notification to reach registered users easily.

Retain Loyal Users

It is a fact, attracting new consumers is costly than retaining the existing consumers. Rewards or loyalty points can help engage more users in the best possible ways and gain maximum conversions. Once you have done with the mobile app development, make sure you keep on attractive more and more users using push notifications with loyalty points. Make sure the discount you offer should not have an overhead cost as this will help you control your expenses and improve the revenue that you are planning to generate.

While these tips may vary for gaming and eCommerce mobile apps, but there’s hardly any store that has failed to achieve more conversion with these tips. They are always helpful in gaining maximum conversions and profitable revenue with quality reach. Use these tips and you don’t have to invest any amount in the marketing campaigns. They only need quality performance.

Top Benefits of Selecting Android for Ecommerce App Development

The world has gone mobile, and we all know it. With more than 2.5 billion people already using smartphones globally, Android enjoys the larger share of the market, making it a stronger competitor of iOS. To cater to the needs of global mobile users, Android mobile apps have come into existence.

With multiple platforms available in the market today for app development such as Windows, Symbian, Blackberry, Android, Tizen, and iOS, global online retailers have multiple options to choose from. However, the Android platform by Google is moving ahead and its popularity shows no signs of receding. This makes sense of investing in the widely used platform when considering app development for your online shopping store.

We elaborate on the top Magento Android app development benefits for businesses seeking enterprise applications that solves customer problems and increase brand visibility.

Open Source Platform

Android community offers great advantages from licensing, royalty-free, and best technology framework. What makes the Android platform very attractive is the Open Source architecture of the Android Software Development Kit (SDK), which means you can actually interact with the community for expansions of the app development. This results in faster development and better opportunities for developers to learn more. Android is a magical platform.

Easy to Integrate

Whether you are looking for a complex technically customized eCommerce app or just a simply to use web app, Android can be the right solution for you. Android offers great opportunities for easy customization, which means you can always integrate ad tweak the app according to your business needs. Ever since Android came into existence, it has been known as the best mobile platform between the app and process architecture.

Wide Consumer Reach

I don’t think I need to tell you the market share of Android devices as you must have noticed 8 out of 10 people around you using Android. This is what makes this platform the best choice for app development, especially if you are planning to target a wider audience that too from all types of people i.e. students, employees, employers, etc. It is better to go for Android mobile app development as the platform is available on more variety of devices to users of almost all economic groups.

You build it, you publish it. And you can reach your end users through multiple channels.

Greater Security

Recently in 2012, Google rolled out major security fixes across all Android platforms, which make it a highly secure platform. The address space layout customization made it extremely difficult for the malware to locate data structure for executing codes and a hard nut to crack for the cyber criminals. Also, Google’s automated system sends periodic notification to users to decrypt their devices.

Easy Customization

With Android, sky is the limit to your expectations. No matter what feature or functionality you want the Magento Android app to have, it’s all possible with Android. This platform offers versatility with easy customization, making it easier for developers to create apps with diverse functionalities. The platform is specially designed to accommodate the varying requirements of advanced businesses.

Whether it’s a simple or highly complex technical customization, Android provides ample space for executing customizations.

If you are designing a mobile strategy and considering a robust platform to start development with, Android is the best choice you can make. It gives greater opportunities for the applications and business to grow and expand with easy feature integration and wider consumer reach.

Know How to Make Use of Push Notifications

Gone are the days when information about the latest promotions and new season arrivals was sent via emails or text messages and wait for consumers to respond. Magento mobile app has made marketing an easier task with great features like push notifications. It’s not just a message delivery channel, but a fully powerful marketing channel.

Push notifications allows online retailers to send direct messages to consumers and boost brand awareness and user engagement. It is the next-generation communication channel to get closer to your consumers, especially those who have been stick with your brand for a long time.

Free Marketing Tool

Cost effectiveness is the strongest advantage of using Push Notifications. Just take a look at the expenses you would have to bear for sending promotional mail via mail chimp. It requires at least $120/year to send emails to up to 500 subscribers. While push notifications, on the other hands, allows to send massive to unlimited users without any fee. Of course, it’s totally free.

For the startups or small businesses on a budget can get the word out about online shops and reach a large number of users without spending thousands of dollars on marketing strategies. Everything can be done at little or no cost by using push notification feature of their own mobile app.

While it’s free, keep in mind that your customers are going to check it on the compact device so make sure your messages are not lengthy. Make it small and engaging with concise and easy to read texts; and light images that load as rapid as possible.

Message Delivery Channel

It’s the best know marketing tool that allows to deliver messages that are instantly seen with just one tap of a finger. Push notifications are considered better than the emails and text messages.
Besides, this does not mean you can only send discount deals and information about fresh season arrivals, but also hot coupons and news based on Geo-target and at the nick of specific time right on the mobile screen.

Studies show that push notifications exceed emails with more than 70% higher open and 97% click rate. With push notifications, messages are displayed on users’ smartphone within seconds after sending. It surpasses any other kind of marketing as it’s the time-sensitive communication method. Notifications is somehow similar to the way that emails or newsletters inform your customers.

Branding Method

Sending notifications to consumers once or twice a day is likely to increase your brand awareness to the global consumers. Global brands aim to initiate and maintain the engagement with consumers so they will be motivated to continue their relation with the brand via iOS or Android mobile app. Attracting consumers to download your app is the first step to get closer to them and make a better image, but engaging them is another step that can be achieved with lots of efforts and time.

Push notifications serve as a bridge to create customer retention and compete with leaders while reducing cart abandonment. Researchers claim that consumers who enabled pushing alert feature are likely to visit mobile store 88% more than those who disabled it.

App Engagement Tool

Magento mobile app alerts not only motivate your customers to take action, but also helps increase retention rate of your app. Unlike marketing methods, notifications increase users’ interaction with the brand. For example, you send mobile users a message with special discount of 60% flat on the latest arrivals on the festival season. Visitors are attracted towards the deal, but they not only look for the promotional products and also go around your app and see your season collections and latest combos; and make purchases.

This is the magic of push notifications. It helps to secure consistent usages and boost your sales via the mobile app.

No doubt, Push Notifications is a great tool to attract more visitors to your store, but always keep in mind that your customers read your messages right on the smartphone device so try to make it shorter and engaging enough to attract users’ attention.

Statistics That Make Mobile Apps Better Than Desktop Sites

 

Buckle up yourself. If you are an online retailer, you’re about to get a rude statistical awakening about Magento Mobile App.

Technology has brought about a great change in the way people purchase products and mobile plays the widest role. If you’re not doing something to make pace with the changes right now, you’re going to miss the train. Today, mobile is the game changer. Not just mobile search, but the entire mobile experience from browsing to conversions.

Go through the given statistics and you’ll see mobile commerce in a new way.
Two out of three people prefer accessing mobile app than mobile website.

Today, online buyers are more concerned about the speed, security, performance and smooth navigation, and want a mobile experience without all these barriers. Users find responsive websites an unnecessary barrier as they perform pathetic, if compared with native online shopping apps.
Many users don’t want yet another website. They want a personalized and lightweight experience of being able to do what they want to without any drawback.

Responsive websites come with great benefits, but users are looking for the next-generation solution for browsing directly from their mobile devices. Mobile users don’t mind becoming loyal customers of your brand store, provided if you are able to give them what they want.

They are just looking for a good deal with better navigation.

It’s time that you are going to stick to mobile-optimized web experience or take the next step towards the success with a Magento mobile app.

Something More

Online Customers will make purchases on a responsive website, but only if it’s easier than downloading an app.

If developing a mobile website, make sure it should be easy for the users to convert on their mobile devices without installing the app, which is near to impossible as apps are much better treat.

78% mobile searches result in purchase.

I bet it’s going to be an eye-popping statistic from mobile studies. Studies claim 78% pf online searches result in purchases, which show mobile winning by a significant margin.

Consider how this happens. If three individuals are looking for local restaurant. First there is an individual using a mobile phone. Second there is an individual using a laptop to search and third there is an individual using a tablet to search. Who is going to make the purchase?

Answer: The individual on mobile phone.

Researchers claim the mobile users are most valuable customer segment as they are most likely to convert into buyers. This makes sense to focus more on this user segment and deliver what they are looking for.

Something More

• Make sure you provide a better platform for customers to purchase from your store.
• Consider providing advantages to mobile users with an app.

Shoppers spend more time on mobile devices than desktops.

Shopping is more than just a mobile activity. During every festival season, one third of all eCommerce purchases are made on smartphones. Let’s check the figures:

• 11% of the internet searches are done on tablets.
• 44% of internet searches are done on mobile phones.

The figures clearly depict the mobile searches dominate the online shopping market. Because global consumers now spend more than half of their time on compact devices, mobile can’t be viewed as an ancillary device. People today think mobile as they think of purchasing something from online stores.

Something More

• If you have a local business, make sure to create a shopping experience that appeals to mobile users.
• If you have a local business, remember that customers interact more with your business on a mobile device than on a desktop.

The Bottom Line

Nearly every study, research, report, statistic has ominous prediction about how mobile shoppers are “on the rise!” And you know it already.

The difference between a successful and failed online business is understanding the importance of mobile technology and employing it to your business.

5 mCommerce Mistakes You Might Be Making

 

mCommerce is growing rapidly. But mobile marketing tactics don’t always work. Learn how not to alienate mobile users by avoiding these marketing mistakes.

You probably already solidified the idea that, if you want to be a successful online entrepreneur, you have to be able to satisfy mobile device users. I’m hoping that you already have this idea, ingrained in your business practices. If not, then there are a lot of things that you still have to learn. Appeasing mobile users has to become one of your top UX priorities.

If you’re already on the mobile commerce bandwagon, then there’s a chance that you’re still making some very basic mistakes, when marketing to the mobile community. Below, you’ll find a list of some of the basic mCommerce marketing mistakes that a lot of businesses are making. Be sure to check them out and verify that you’re not practicing any of them.

Be Careful with Your Promotions 

One of the biggest differences between mobile platforms and your usual desktop experience is the space that’s available to you. On a mobile screen there’s not enough room for everything, so sometimes you either have an option of displaying text or images. With this approach, people are most likely to consume visual content, than anything else. That’s why platforms like Snapchat and Instagram experience incredible growth and popularity.

At the same time, this means that if you want to succeed with the help of these platforms – you need to be able to recognize the right opportunities to promote your business/ products. As we established, visual content rules the mobile niche. This is where a lot of mistakes are being made.

Have you seen an Instagram account that’s constantly posting banners with ads about their promos/discounts? I’m sure you had one of these in your feed at some point. I’m sure that you’ve unsubscribed from at least one of these. Same goes for other destinations/ apps and even websites. What you can do to avoid alienating your user base and potential clients from mobile-centric platforms?

Magneto Mobile App Development

Stop using images as your main promotional tool. Quality should prevail, no matter the platform. Especially on sites like, Pinterest, where aggressive marketing is pretty common. So be sure to post relevant content. Mix in ads, but be careful with their quantity.

Are you making promo materials for a sale? Did you make sure to have versions for each and every platform that you’re working with? Nothing’s worse than looking at an out of place image on a platform that it wasn’t designed for. On a small smartphone screen the obvious mishap will be visible right away.

Responsive Design Isn’t Enough

Making a responsive version of your website isn’t enough anymore. It’s important to make it actually usable on a mobile device. That popup that looks good on a desktop might actually look horrible on a mobile device. As well as other navigation elements on your website. It’s important to distinguish the mobile experience and provide enough alterations to your mobile design to create an experience that’s really beneficial for the mobile users.

Another important aspect is being able to recognize the downsides of mobile experience, like the frequent unavailability of a stable connection: public wifi, or hotspots with a lot of interference, like in apartment buildings, where there are many networks, broadcasting on the same frequency. This means that your mobile users need to be able to access your website in a convenient manner, with properly loaded images and no interruptions. That’s why image, code optimization are very important. Not to mention that this will also benefit your regular desktop visitors in one form or another.

Don’t Ignore Interface Standards in Design

It’s important to understand the interactions that mobile users are going through on daily basis. For example, the famous ‘hamburger’ menu is more likely to be recognizable by a mobile user, then by a desktop user. This is just a simple example, but there are a lot of other features like this that work specifically with mobile interfaces and it’s important to be able to recognize these and implement in your mobile designs.

 

Image source

Companies like Google have taught billions of people to use their products in a certain way. If you’re not adding these user experience blueprints to your designs and favor your brand’s identity, you might be in trouble. It’s important to maintain a good ratio of interface tactics that have been previously available from your site and be able to implement UX standards set up by the big brands. It’s easy, since these companies have plenty of tools and frameworks that can help you facilitate your users’ experience. For example, Google has splendid material design guidelines and tools.

Add Value to Your App

 

Creating a mobile app that simply mimics your website’s experience might be a good way of attracting mobile users. But making the app stand out is really something you should focus on, if you really want to have decent adoption and retention rates. After all, apps being different from the desktop version, is the main reason why they exist and are popular among users.

This is especially true if you already have a responsive design in place. Make your app unique; analyze user experience and the specific platform you’re advertising the app to. What can make it stand out?

Maybe a streamlined ordering process? Maybe there are push notifications that can actually work for your benefit through the app?  You should consider these and many other things before starting the development of the app.

Don’t Push Your App

If you ever used TripAdvisor, you probably know what this specific tip deals with. If you have an app that offers unique and convenient experience – people will naturally switch over to it. It’s not necessary to try to push the app aggressively in order to increase the app’s user base. This is especially true for cases, when the app is not particularly useful.

Not to mention, that not all companies can afford aggressive marketing of their apps. TripAdvisor gets away with their ‘bullying’ simply because there are millions of users and many people don’t have any good alternatives to it. That doesn’t mean that your business can afford the same approach. In fact, it might cost you users in the long run.

About the Author

Alex Plotnikov – CMO at MageCloud.net, an innovative PaaS that allows you to launch a Magento store in a matter of minutes, automatically deploying Magento instances, installing themes and extensions.

5 Reasons Your Business Needs Native Mobile App

 

The online shopping industry has exponentially burgeoned in the past couple of years. Thanks to the mobile technology the convenience it brings, eCommerce Magento mobile apps are most popular programs to be downloaded into a cellphone. Mobile apps are used more frequently than its counterpart – Responsive websites. And the reasons are obvious, smooth navigation, better performance, security, features and many other things that mobile websites can’t even think of delivering.

Native mobile apps are capable of doing everything that the complex eCommerce business could possibly need. If you are happy with just better sales and constant customer base, then having a responsive website is a great thing, but it you need something better than the average, go mobile with an eCommerce mobile app.

Beyond bringing more customers and sales, a mobile application can benefit your business in other ways as well:

They are Inexpensive

You might find the app development a bit more expensive in the initial stage, but looking at the long-term benefits, you are going to notice how they are affordable to your business. Mobile apps turn the financial transactions into electronic. The transactions made through eCommerce apps ensure the transaction speed and conversion rate is extremely fast, resulting into lower costs.

You save on every transaction made through the mobile app.

Brand Loyalty & Customer Experience

No matter you are at home, workplace, travelling across the city or having a sip of your favorite cappuccino outdoors, making purchase with the mobile apps is faster and easier. This is the reason that nearly 78% of online buyers said they would prefer to access shopping sites via a mobile app than through their mobile browsers.

Shopping through apps is fun as they make the experience faster, more secure, and buyers don’t have to remember the website URL or login details each time they want to see what’s new or place their usual order.

Apps Give Designers Better Control Over User Experience

Every mobile app is the result of a great idea and the flexibility of app development gives the designers and developers to come up with unique and powerful user experience depending upon the device the user has. Controlling user interface and presenting faster service is possible with mobile shopping apps development.

Technology allows developers to tailor the user experience of the device, enabling you to go beyond the limitations of responsive web design. Just convey your idea clearly to the developer and to tailor your future application to your specific needs. Make sure to include some secure payment options for a safer experience. Programming the apps to remember subsequent shopping experiences helps streamline the buying process for the user.

Offline Ability

Internet connectivity may be tricky at times. The better shopping experience users enjoy, the more they are likely to return to your store. This is where mobile apps stand strongest to the rivals. Mobile app users can browse products and services even when there’s very less internet connectivity.

Many eCommerce apps provide the option of working offline where visitors can take a look at saved wish lists of products. This is also helpful when you have very less data left and can’t wait to complete the purchase before the offer ends. Browse the products and then go online to make the purchases.

The Ease of Comparison Shopping

Every customer wants to compare the products with others and make a smart purchase to save every single dollar he (or she) can. Ecommerce mobile apps enable buyers to shop smart by using the option to easily compare prices.
Comparison shopping results in more people ordering items via their cellphones.
The Bottom Line

Above mentioned are the most renowned 5 benefits of building an eCommerce mobile app, but remember that it’s not everything. There is a whole wide range of more benefits you get with a Magento mobile app ranging from marketing advantages, push notifications, geopositioning integration, etc. Mobile apps bring great opportunities to your business. You just have to grab the opportunity.

Proven Tricks to Increase your eCommerce Sales

The days of easy profit simply by developing an online shopping website are long gone. To compete harder in the rapidly changing marketplace, you simply can’t afford to ignore to bring changes and implement new strategies like developing a Magento mobile app, new marketing strategies, etc.
“Converting visitors into buyers” is the biggest challenge that most eCommerce stores are facing these days and to achieve this, online retailers must understand how important the pleasant user experience is. This not only helps to woo customers to enroll for the services, but also to buy your products. A mobile app builder helps design every element of your mCommerce store and contributes to make user experience better.

If in case you’re unaware of the better UX designs, these tricks will help boost your eCommerce store sales:

Build Trust With User-Friendly Checkout Process

More than 60% of the abandoned carts are result of complicated and lengthy checkout process. Make shopping an easier process by directing them to the cart page soon after they’ve selected the items they want to buy. This ensures customers have enough time to double-check what they have purchased before paying.
Make sure the checkout process is easier, but don’t miss the important fields (Delivery date, shipping date, size, quantity, and availability) to make buyers feel safe. This will help build trust and confidence in your online shop. Also check if the exact color of the product they have ordered is shown.
Most importantly, the checkout process should be placed prominently, allowing them to continue shopping, if they wish to.

Sort Navigation Items by Popularity

Forget about the traditional A – Z order for your navigation category, which distracts customers from knowing about what’s in trend. Use the most popular product categories to make it as easy as possible for the buyers to find what they’d love.
Get a Magento mobile app that displays featured and popular products on the home page. It’s like killing two birds with one stone. This helps customers save time and take a look at the products that people are searching the most.

Eliminate Dead Ends

Your store should not have dead ends or full stops. Make sure to design each page to channel visitors to the right product, even if they’ve already converted previously. This should be the first rule of thumb.
If there’s a limited range of products available at a particular category, try using ‘continue shopping,’ ‘call to action,’ or ‘other products’. This helps customers to check more offers or products just in case they’re not interested in the main deal.

Send Wishlist Reminders

Hey Paul,
An item in your wishlist is nearly out of stock.
Hurry up, don’t let this one go away. We know you’ve got a good taste, and we are here to help you get what you just love.

Online shopping apps let you sent customized wishlist reminders. Customize the look and then send emails out to people informing them that there’s something your store that they would love to have. You can also send reminders about the fresh arrivals, abandoned cart, discount offers, etc.

Upfront Free Shipping

Don’t force the customers to travel all the way to checkout page to know if the product is available with FREE SHIPPING. Tell them in advance. The sooner you disclose it, the sooner your customer can decide whether or not to purchase a product.
Researchers claim, a $5 free shipping offer is far better and appealing to customers than a $10 discount from a purchase.

Credit Cart Details at the end

“We must finish what we’ve started.” The same rule applies in the online shopping as well. So, just use the knowledge and put the trick to increase sales of your online store. This may be a small, but the most effective one when it comes to increase sales and persuade visitors to complete checkout process.

Should You Abandon Your Website in Favor of an App?

Mobile has been a hot topic for a while, for obvious reasons. In an age of smartphones, app is not something to be ignored. But, it can be a bit tricky to select where to put your efforts – Magento Mobile App or Responsive Website.

Many online retailers feel that they don’t need a mobile app, a website that looks good on a mobile devices is enough. Others say that mobile apps have benefits that a website cannot provide. Having a responsive website that looks good on mobile is a great choice and there are no downsides, but taking a step ahead towards the app can make the wonders happen with various things that websites can’t, like offline access, push notifications and many businesses can benefit from them.

Let’s look at a few main factors to decide if it’s a right path for your business:

Your Business has a Location-based Component

Are you targeting audience from a particular city, or country and need to present them with relevant information based on there they are located? Push Notifications can be a great example for it.

Many businesses like restaurants would need to connect to the local people, informing them about the newly invented dish or what’s hot in today’s menu.

In case of a restaurant and local apparel store, there’s a strong location-based element that’s necessary to stay in touch with the foodies, fashionistas and the people who love to go trendy. Because most people have their smartphones when them everywhere, it makes sense to send Push Notifications informing them about the various activities on your store and build a stronger bond with a mobile app rather.

Your Idea Requires Real-Time Information Delivery

Do you want the consumers to get informed about something the moment it happens? Does your idea needs to inform people about latest updates? For example, online shopping stores. Every customer must be informed immediately about the status of item they just purchased.

Whether the product is packed, ready to ship, dispatched or delivered, online shopping apps can do it all for you.

Since people are concerned about the timely delivery of their product, they might want to track the status when they are away from their computer. For the on-the-go people, mobile app make more sense as it’s more convenient for them to track order details and shipping information. They don’t have to remember login details as the app would record them right when consumers login.

If real-time information delivery is the need for your business, it’s likely building a Magento mobile app will be the best route.

A Mobile App is a Key Competitive Advantage

If you’re new to the online business industry and have an idea with similar competitors that have already done a great job by building for the web, it’s your time to take a step ahead of the competition. Building a mobile app could be a route to consider.

For example, Myntra is an app that made a late entry into the eCommerce industry, but did well by standing out of the crowd with an innovative mobile app, simplifying online shopping experience for the modern buyers. If Myntra has started as a website and stayed with the same concept, it would have been difficult to stand out from more established competitors like Amazone, eBay or Flipkart.

Because Myntra focused on improving experience for the on-the-go buyers, it allowed them to differentiate more effectively from competitors. And it’s renowned name among those who love to shop using mobile devices. It has received widespread adoption from thousands of customers.

Conclusion

The final decision, whether or not to invest in a Magento mobile app, solely depends upon your business. For a casual blogger or service provider, the mobile website wills, while for the restaurants or eCommerce stores, the mobile app wins.

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