Amazing Benefits of Having Hotel Mobile App

Just imagine Mrs. Rose, a businesswoman, is on a business trip to Canada. Outside the airport, she takes out her smartphone, goes through the apps and checks-in to her hotel via mobile app. Within seconds she gets notified about her hotel room being ready. As soon as Mrs. Rose enters the hotel, she receives welcome message on her smartphone with all booking details and her room number. She heads to the reception showing her smartphone to the hotel staff with booking details and goes straight to the room without undergoing long paperwork. Mrs. Rose then instructs a room attendant through chat facility in her Magento mobile app to book a car and order dinner for the night.

Doesn’t it seem great and convenient? Welcome your guests with the advanced mobile technology.

Unlike the past, when guests had to stand in queues to fill forms about the details of their intended stays, guests now can check-in and check-out using smartphones. The hospitality industry has moved to answering new demands doe updated technology. Over the years, customer satisfaction with various kinds of hotel services and amenities has evolved, giving more importance to human integration with the advanced technology. This new interest has been observed to go beyond fast and free Wi-Fi to more advanced check-in and check-out procedure and in-room services relegating switchboards to the 20th century.

Let’s take a look at how hotel apps can offer competitive edge to the hotel businesses and added value of service to their guests.

Beyond hotel booking

Many leading hotels make use of the check-in and check-out feature for a smooth reservation process while some take advantage of push notification system in order to provide valuable information to guest about their stays.

Accessibility to Information

While many of us would agree that nothing beats a face-to-face answer with a smile, but there would be people who prefer quick answers, easy access to information and be able to get it anywhere. Magento mobile apps for hospitality industry are a great opportunity to provide useful information to guess on the go without letting them wait in line.

Direct personal connections with guests

Smartphones have transformed into very personal devices that people rely on to do everyday tasks. Mobile apps serve as a direct platform giving a direct link to customers to help their staff to address customer faster. If someone downloads your hotel app, then he (or she) has already demonstrated an interest in your brand.

Ensuring pleasant stays for guests

With hotel apps, front-desk executive is just a tap away, ready to provide personalized services or answering any question. Hotel apps may be designed in a way to provide curated guide and maps to explore the surrounding areas of the hotel. Guests, using the mobile apps, can easily book dining or spa services even though if they are not present at the hotel. Sharing reviews about their stay in a hotel is super easy with mobile apps.

Promoting special offers

It’s not only the online shopping platforms that bring great offers during the festival seasons, but also the hotels cam make available great discounts and promote them through push notifications. The Magento mobile apps make it easier for the guests to book using discount coupons.

How to Set Smart ECommerce Goals for 2017

As an eCommerce retailer, profitability and market visibility are your only primary concern. While the internet is a relatively new tool in the spectrum of sales, there are many traditional tools that may be used to achieve success online. If you’re looking to grow your eCommerce mobile app and website operation, it will help to have goals to focus on and this is the right time to set your goals for the year 2017.

For a smart eCommerce business, the smart goal system can be really useful. Whenever you are looking to set your goals to improve market presence and boost sales, whether for eCommerce or any other part of your business, it makes sense to go smart. You should plan your eCommerce strategies for the year 2017 following these guidelines:

• Measurable – Suggest an indicator of progress.
• Specific – Target a specific area for improvement.
• Assignable –Specify who will do it.
• Time-related – Specify time to achieve results.
• Realistic – State what results can be achieved given resources.

The breakdown: to determine whether you’ve achieved the desired goals or not, it needs to be clear what that goal is. Set a benchmark, from where you were in previous year to what you want in 2017. Then the goals can be made quantifiable for future analysis. Reviewing points and setting deadlines can mean you can tweak your goals to accommodate a changing marketplace.

Applying the smart template to your eCommerce goals will help know what you want to achieve next year. Here are some areas to consider when setting eCommerce goals:

• Increasing sales
• Improving profits
• Improving your market share
• Improving social media following
• Reducing abandoned shopping carts

Set The Right Goals For Business

When setting goals for your eCommerce business, look at where you are and where you want to be in future. Make sure to spend a short amount of time researching your industry’s movers & shakers and your competitors, but remember these are your own business objectives at the end, and hence they should be tailored to your business.

If you simply want to increase social engagement for your Magento mobile app, look how your customers already engage online. What they follow, what language they use, what are some hot topics they tweet about etc. Having a look at the cross-section will give you some ideas about content, tone and influencers.
If one of your goals is to decrease checkout abandonment, then try investing some time into researching about the reasons and the pattern of consumers leaving their carts without completing checkout. Make sure you are devoting enough time to complete your 2017 goal with the best suitable tools.

Strategies Make Goals Easy

For any goal, it’s better to put in some strategies on the table and follow them strictly. Identify the strategies and adopt tactics that will enable you to execute that strategy. Remember the difference between the strategies and tactics.

• Strategy is your overall plan of action
• Tactics are what you adopt to focus on particular elements of your business

Breaking down the aspects into smaller achievable chunks make the goals easily achievable. By breaking it down, it no longer seems insurmountable.

For example, if your goal is to increase sales by 25% in 2017 with your online shopping apps, you need a strategy in place and tactics to hand that will help you achieve that. You may set strategies to provide a better standard of service to consumers with tactics to deliver the service could be to:

• Improve the performance of your mobile app
• Respond to social media questions on time
• Use better images and product descriptions

If you want to be a success in 2017, the time is now to set your eCommerce goals. The key to set right goals is to be smart, make an honest assessment of your current situation and identify what you ultimately want your business to achieve.

How to Use Social Media to Increase Your Customer Base?

In the 21st century, social media marketing is the best bet to expanding your business presence and similarly it’s a great choice to promote your Magento mobile app. Here are a few tactics you can use to get a one up in your online commerce business.

Understanding Demographics

In order to use social media to expand the customer base, you need to understand who your users are. Studying the demographics of the most important social media platforms is the best way to widen your business. This way businesses are able to understand what user group is using which platform. This helps to target the social media platform with the most specific audience base.

Let’s take a look at a sample image here:

Magento App Builder

It clearly predicts more men are using Facebook than women and 82% American adults using Facebook are between the age group of 18 to 29 years.

In short, Facebook is the king in terms of user engagement. According to researchers in another survey, 70% of all users log into Facebook daily. Instagram and Pinterest follow next with 26% of the entire US adult and 24% of American adults using Instagram and Pinterest respectively. Linkedin is popular among age group between 30 and 49 years. When talking about the women, they are using Pinterest more than men with nearly 40% women in comparison to 16% men.

So now that you understand demographics, you can use it to target audience specific to your customer profile. You can also use Google Analytics to target gender, age, device, local etc.

Tracking Analytics

With analytics, it’s easier to understand your customers better. Social media platforms have their own tracking tools, aiming to help you get an idea about how well your campaign is doing. All you have to do is to track analytics and evaluate your success based on that.

You may need to look for different things for every social media platform. On Instagram, for instance, you need to focus on likes, shares, and hashtags. For Facebook you need to check for photo shares, links clicked, likes, video play etc. Similarly, for Tweeter, the focus should be on hashtag tracking.

Various platforms like Twitter, Facebook have built-in analytics to measure the performance of your campaign for eCommerce mobile apps. Try using UTL tracking tools like Google to shorten your website URL to avoid penalty from social media platform. You could also use Google Analytics to create custom tracking URLs.

Webinars Are the Way Go!

Webinars are great way to create customer awareness and attract more consumers because they are extremely engaging tool. Using webinars is a great choice to create engaging videos for different topics in order to keep things interesting. Gateways, in webinars, help you collect more user information, so make sure you design a form that gathers more information. Free tools may seem interesting, but they create barriers in collecting users’ information.

If you want to collect more information of the users, make sure you are using paid tools and read all the instructions before you create a webinar. In any case, webinars are really useful in attracting more customers.

Conclusion

In short, social media is a powerful tool today and can be a great way to help your business expand with countless opportunities offered by these platforms. The above mentioned points are just a few ones which can help you expand your customer base and improve brand presence. When it comes to promoting mobile shopping apps on social media platforms, you have to be creative and keep the campaign engaging if you want to retain customer and develop long-term relationship.

How Much Does a Hotel App Development Cost?

With mobile becoming more and more important technology for all brands and industries, it’s not surprising that the hospitality and food industry is taking advantage of mobile devices. No matter where people go, they will always look for a place where they can eat. Looking for the right place to eat is time consuming, especially if they are not familiar with the place.

In such cases, they’d need some help and using a Magento mobile app helps people locate the best restaurants and hotels to fulfill their desire to enjoy a delicious and nutritious food that will not hurt their wallet.

When developing a mobile app for your hotel business, you have two options: build a custom app or use an app where you can apply to a pre-built platform.

While using the pre-built platforms may seem a cost-effective solution, but you may need to compromise with countless things like features, compatibility with devices, etc. Building a custom app, on the other hands, can take 1 month to 3 months to complete and can cost between $1000 and $3000. The cost of app solely depends upon the number of features and customization required.

What a custom mobile app do for restaurant and what make them popular?

Considering the importance of mobile technology, more restaurants are using Magento mobile apps to get connected to their consumers and promote their brand in a local and international market without investing much on advertisement campaigns. Mobile apps can be accessed easily by just a few taps on screen. Consumers will already have a list of services and products offered by the restaurant on their mobile devices.

The restaurant apps allow your consumers to explore and search for the different offerings that each restaurant and food stations have to offer and compare between the prices to make smarter choice. Because each restaurant has something special for the consumers on different occasions and sometimes also “today’s special” so it’s easier to list your special item in a special category using the app. This is one good reason why the diners and consumers would keep on coming to your place via the app.

Using the mobile app, your consumers are able to explore the menu and take a look at the price per serving of every food that is reflected in the menu. This helps them estimate the budget and decide what kind of food they’d like to order. Geo-targeting is another great feature that your visitors would like to see in the app. It helps you promote special offers to people according to their locations.

Conclusion

The consumers are now becoming very smart about technologies, and smartphone is the most common device these days. Due to the growing trend of mobile commerce, wide range of businesses are shifting their focus from desktop websites to Magento mobile apps. A mobile app for your restaurant or hotel will help your brand for yourself. Let your restaurant harness the potential of mobile apps and bring valuable booking revenue.

Reasons That Make Magento a Smart Choice for Online Retailers

Have you ever dreamed of escaping the tedium of a 9 to 5 job and become your own boss by setting up own eCommerce business? Or probably you’re already having a retail business looking to expand your store to reach a global audience with an eCommerce mobile app and website development. If yet you still haven’t taken that crucial leap into the online shopping marketplace, you probably have been waiting for a platform like Magento.

Starting an online eCommerce platform can require a high degree of technical knowledge that can feel intimidating for people who don’t necessarily breathe and live technology. Magento is a flexible platform, designed to sidestep many complications without compromising on the quality of your service.

The features and tools provided by Magento can help your business to offer a more convenient service to stand out in a crowded field.

Experts love it so much and here are some of the few reasons we’re pretty sure you’ll love it too…

Magento takes care of all your web hosting needs

The greatest thing about Magento is the way it allows you to learn about the practicalities of running a retail store on the web world. 24-hour technical support by the experts means there’s always somebody available to talk to you whenever you need. Also, the how-to-guides provide extra learning tools, offering plenty of opportunity to teach yourself essential skills and make the most of your online shopping platform.

We know what goes in to launching an online store and Magento mobile app because we’ve been in the industry for longer time. In most cases, it requires a high degree of technical expertise and reliance on web marketing company. If phases like ‘web hosting’ bring instant cold sweats of make your eyes glazed, Magento could be a lifesaver.

Magento offers peace of mind in a crisis

One technical failure on your eCommerce store can be one of the most stressful mishaps that can befall your business. For every second’s technical failure, you’re potentially losing revenue damaging your credibility in the eyes of your consumers.

Magento ensures your website is regularly updated for the optimum security, reliability, and load time with regular updates released by the developers. If something goes wrong, a team of professional developers will work hard to resolve the issue as quickly as possible, ensuring peace of mind even during the most drastic conditions.

Magento is value for money

Online retail marketplace development simply isn’t easy for small and independent businesses due to strong competition and challenging prices that cut into your margins. Magento takes care of a wide range of essentials such as modules, security patches, payment gateway etc. All of them are available for free and Magento offers all this without asking you to purchase or install any software. In addition, taking care of serve maintenance, version upgrades and dealing with technical faults is available without buying any subscription pack.

Magento lets you design platforms that really stand out from crowd

One of the best things about Magento is that it offers the opportunity to create an ecommerce platforms and online shopping apps that really reflect the personality of your business. Whether you want a simple, slick design or a quirky platform, Magento can help you to make it a reality.

With Magento, design possibilities are unlimited. If you want to create a unique experience for the online consumers, OnGoBuyo can help! Whatever your design needs, we’ll work with you to achieve the look you want.

Magento is getting better

Despite being highly innovative platform, delivering flexible eCommerce solutions to global leaders, Magento is not willing to stop. Web developers and technical enthusiasts are constantly producing new ideas and extensions to create even more value for the user and security patches to make shopping a better experience. Once you’ve got your eCommerce store up and running, take a look at the benefits of developing Magento mobile app to boost your online presence.

Conclusion

A simple, innovative, affordable eCommerce development platform, offering flexibility and a vast array of options to make the service your own, Magento enjoys a meteoric rise in recent years. The great thing is that the points mentioned above are the surface of what it offers, and a lot more is awaiting for those who want to take their business to next level with Magento development.

The Time Is Now to Create a Real Estate Mobile App

When you are in real estate business, you need three things – leads, more leads, and some more leads to keep you going. As a professional real estate agent, you look forward to have as many prospective buyers as possible. You need an uninterrupted flow of new prospects to keep you running smoothly in the cut-throat competition. To be precise, an effective Magento mobile app can help you overcome all the hurdles without any hassle.

How an app can help you with sale

Having developed a professional website with all the properties listed there is an amazing thing, but an app will let your prospective consumers to have a look at the property options while on the go. You can jolly well display your listings in the mobile app, which users can browse while getting to know about your currently available inventory.

While it’s a truth that some users will focus on browsing the options, but many would download the app to fulfill their desires. There are many who would negotiate too much, but even if the negotiations fail, you will still get many buyers through the application.

How an app will provide guidance to buyers

Just as the potential buyers will browse your app to check out the listing, your existing will use it to view inventory, pose query, and flag listing. A free mobile app will open up the much desired communication channel between the real estate business owner and the buyers through which you can provide guidance to buyers.

Mobile apps come with innovative features like push notifications that let your consumers know about the great deals and best properties in their particular location. Also, they can shortlist the best property options using ‘wishlist’ feature and have a glance at the property with 3D map or virtual guide feature. You can also include a mortgage calculator for the benefit of your users.

How an app will help sending new prospects

A mobile app can provide franchise to anyone having primary knowledge in the real estate business. If designed with an aim in mind and followed by an amazing digital marketing campaign, Magento mobile app can send continuous flow of prospective real estate buyers to you.

Bottom Line

The time has come to change the way people look at a real estate business with a mobile app. As connectivity has almost been commoditized, it offers little competitive contrariety. It’s the time when people prefer exploring the available options on compact devices rather than desktops let alone visiting the office of a local real estate agent. So, why don’t you be a party to this band wagon today?

Top mobile app marketing practices to follow

The rapidly growing changes in digital marketing are no secret for anyone, especially in relation to the growing popularity of online shopping apps. Search engines are updating their algorithms which is the reason that marketers are encouraged to adjust their practices, make changes to their paid campaigns and stay informed about software that are being introduced into the market.

In short, mobile app marketing is quite tricky because it’s different from website and desktop software marketing. Thanks to the internet, sharing information is the matter of a few minutes and here I would like to share some of my knowledge regarding the best mobile app marketing practices you should follow.

Let’s have a look at them.

Learn About Your Audience

The key to a successful mCommerce marketing is pitching the right product to the right people in the right way. For example, you don’t want to market racing bikes to pensioners, you won’t market a Brazil-targeted product to teenagers in U.S.A. So, before you start planning your marketing campaign, make sure to know everything about your target audience. Know their interest and what products are more famous in the region.

Focus on Right Users

Well it’s natural that you don’t want to invest into marketing campaign for the users who don’t bring revenue to your eCommerce business. Start with analyzing the sources your users come from and then find the sources that brings you users with the highest returns. It’s time that you concentrate your marketing strategies in that particular area. For example, you don’t want to market your Android Magento mobile app in a country or region where the maximum number of people are using iOS devices. Also check where your most loyal users come from and then plan appropriate strategies to reward their loyalty.

Analyze the Right Metrics

Mobile app marketing can be a tough task and often confusing as well, because there are so many metrics you can track and measure. When planning a mobile app marketing strategy, remember that you don’t have to track them all. For a start, keep a check on the following:

• Your target users – how many and where they are.
• Bestselling product – it can help promote the app to those you love your products.

Search Engine Optimization

Now that you know the areas to be focused while mobile app marketing, it’s time to spend some time on digital marketing and promote the app in your target market and among the target users. Search Engine Marketing (SEO) is the best practice to increase presence of your online shopping apps in no time. It might take some time, but the results you get are amazing.

Last Words

Marketing your eCommerce mobile app can be challenging. Keeping up with regular changes in technology is equally difficult. However, it is not necessarily the amount of marketing campaigns you execute, but how you do it. Strategically understanding your target market and promoting the app accordingly can make a real difference in your business, and the growth of your presence online.

Get Free Magento Mobile App This Black Friday

Black Friday is right around the corner and almost every eCommerce store has already announced its biggest sale of the year. If you don’t want to be left behind the race, then it’s the right time to compete harder by taking a great step towards the growth – Magento mobile app development.

OnGoBuyo aims at helping global online retailers to make their ways in every consumer’s pocket so as to make the most of their festival deals and sales by increased presence. We bring to you a never-before offer.

This Black Friday Deal – Get Magento Mobile App developed for Free.

Hurry up, the deal is only till October 31. In order to make the process easier for you, we are not going to ask for any coupon code. Simply visit OnGoBuyo website and get yourself registered.

Under this package, Magento store owners can get one app developed – eight iOS or Android. So make a smart choice and select the platform according to your target audience. The versions for platforms may be limited, but the features are quite amazing and we’re sure your visitors would love to explore what your store is using on your Magento mobile app.

Happy Black Friday and thanks to all of our partners and customers for being terribly wonderful!

What is the Cost For Mobile App Development?

Regardless of product or services you are dealing, Magento mobile app has proven to be an excellent and profitable asset to every online business. However, the crucial part is the right estimate of the cost involved in mobile app development. Read on to determine the real cost that fits your budget.

The decision of app development is based upon various parameters which include features, quality of design and UI, and time of delivery. The cost for online shopping app development may start from as low as $0 and may go up to $10,000 and beyond depending upon the inclusion of advanced features, custom requirements, and functionality changes. The average range for a complete mobile app is $2,000 – $5,000.

Considering app development is a critical decision as you make two most valuable investments – time & money. In order to shape up your project in the right manner, you have to acknowledge some key factors that will help be helpful to take the decision for your business app development.

Precedence over Others

Before you jump into the decision of hiring a team of professionals, it’s good to set priorities. There’s a wide range of options, delivering quality work with an inexpensive budget within time limits. But, make sure to pick the option that are more likely to be in on your priority list.

For example, ‘Quality’ is your top priority – for which you have to have a bigger budget with less time or more time with less budget. Experts’ advice to have an adequate budget to get the exact quality work done by online shopping apps Development Company.

Whether Go for Outsourcing or In-House Development

Once you’ve set budget and estimated the time for your project, the next imperative task is to find skillful resources to give shape to your project. Decide whether to hire an in-house team or outsource it to an offshore company.

Let’s go with the second option first. Building an in-house team might seem lucrative decision but grooming the team may become a complex process as you must look after their technical knowledge, communication skills, and projection ability. In-house team gives you the confidence of project development on time.

Outsourcing app development to an offshore company can be beneficial in the other way as these professionals are expert professionals with years of profound technical knowledge in rolling out the best work within their define timelines.

App Development Methods

We all know the two leading methods of mobile app development – waterfall and agile. Both of them offer excellent features and functionality.

In agile technique, you can adjust the project, features, functions and changes. This is the most adopted method as it comes with a flexible structure. With this technique, you can launch your app on time and attract your target audience faster than any other method.

Waterfall development method is different to the agile technique. In waterfall, documentation is required in advance of process. This is just opposite to the agile method where there is no requirement of process documentation before development.

Waterfall technique allows you to know what you’re getting and how much cost will it require. While this is a great method, but it might not fit in a big and complex project as it is difficult for a developer to know every single detail from the beginning.

Fixed Fee vs. Time

As mentioned above, the waterfall development method goes right with a fizzed fee structure and one can decide the charges to put on a different level of app development. Sometimes, clients are afraid of their payment gets stuck then fixed fee structure may reduce it to some extent but you may have to comprise with the developer’s work quality.

Agile method is quite flexible enough that you can count the amount depending upon the efforts put into the project. You will be provided the estimated rates and if you are given the access then you can track the efforts and time they put into the development process.

The Final Words

Keeping in mind the above mentioned factors, it’s easier for online businesses to understand where, what and how to invest in your Magento mobile app development project. With right estimates, right methods, and right partner, you will get the best app for your online eCommerce business.

Guidelines for Mobile App Submission on Apple Store

Apple always has been recognized for its strictness in almost everything. Because they’re proud on the quality delivered to the users. The Apple App Store is not an exemption. Developing an iOS Mobile App might seem a hectic task, but submitting it on the App Store is further more problematic. Presenting your first iOS App to the store is even more difficult.

Before your app goes live for the users, it must be certified by Apple store. No matter how strict Apple is, but it gives developers an option to explain what your app shouldn’t be and look alike. Every iOS app must be well-planned for uploading it on the App Store.

Testing & Publishing Process

For the App Development, testing is a significant stage and for a great reason. This helps save time to both the Apple and developers. Apple has a steady lineup of iOS versions without Android multitude here. Each application developed will undergo a dual testing –during the QA process, and at Apple. Apple holds the right to deny app publishing in case of slowdowns, crashes, memory leaks, questionable content, and numerous other factors.

Apple Store has the least number of iOS versions that you apps run on, which is presented when you publish the app on the store. The coming versions have to be epistolized to the OS versions of your users. In case of any contradiction provided, updates will be not available for the users having oldest iOS. They can download the modernized version via iTunes.

Design

An app icon is of course not everything for the app, but icon network should be presented in several precisely defined sizes. After all, it’s the very first impression a user gets, along with the app name. Name must be unique, and it may differ from one that is shown on home screen, below the icon. While keeping both the names is beneficial, but in case exceptions can be made.

For example a calculator app can have a different name that’s present on its page on the App Store, but it should be simply Calculator’ for the users, on the home screen.

Content Rating

Apart from the icon and app name, there’s something more that may be required for the app submission. The name, app category, keywords, version number, a short description, and a support link should be provided at App Store. Mobile apps, with sign-ups, require a demo account for the Apple team, allowing them to sign-in using the existing account.

Now comes the time to set the cost for app. If you’ve developed an online shopping apps, then it must be free. And of course, if, you target the market of a country solely, there’s option to set the similar availability. The price and availability can be changed effortlessly. Then comes the rating part, which can be set by acknowledging questions about the app content and other factors such as age restriction for potential users.

Platform & Screen Compatibility Ranges

Consider the main showcase of your mobile app on its app store page. It can possess up 1 to 5 screenshots on the page. It supports both the iPhone, iPad, and iPod touch, make sure develop several screenshots for each device.

Remember that you may need to create different screenshots for 4” screen iPhones. But hey, there’s one more helpful thing you should know. They all should be of fixed sizes, but the images don’t have to be original app screenshots.

Once you’re done with everything and applied for the Magento mobile app publishing, remember that there is no set significance of time for Apple to review an application. For a brand new application, it can take about two weeks, and about a week for an update. You can also set a period when you want the app to be live on App Store after it’s supported.

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