Does my E-commerce Business Really Need a Magento Mobile App?

Does my E-commerce Business Really Need a Magento Mobile App

As the owner of a major ecommerce store owner, your attempts to increase sales and user engagement should be an ongoing process. You must use your resources to appeal as many target audience as possible. Having a customizable ecommerce Magento mobile app is the best way to achieve this goal in the best possible manner. Earlier in the past, businesses only focused on establishing a strong and appealing ecommerce app. However, the needs of an ecommerce businesses have changed with time as most online researches are made via mobile devices.

There’s a number of factors making it important to have a custom build native mobile app for your ecommerce business.

Let’s explore some of them:

Promote Your Brand

According to experts, over 8% of people explore sites in brewers while 92% of internet users prefer using mobile apps. Hence, if your brand doesn’t have an app to represent its products, you are likely to lose our on a major part of your business. Not just the online shopping apps help engage new prospective customers, but also help in effectively communicating with existing customers. Promoting your brand through an app is the best possible way as people prefer exploring products on mobile devices more than the desktops.

E-commerce Business

So, if you don’t have an app available for your brand, you are actually losing out on a lot of opportunities. Most online shopping platforms that develop native Magento mobile apps observe a sharp rise in their business and sales, which may go up as high as 20% to 30%.

Enhanced User Experience

User Experience plays a vital role in the growth of an online shopping platform, allowing customers to keep on visiting the portal and using the products offered. The better user experience depends upon a number of things such as user features, visual appeal, mobile compatibility, performance, and ease of use just to name a few.

Magento Mobile App

In addition to developing an app, you should also focus on improving speed of your site as 40% of online visitors are likely to leave in case the website page takes more than three seconds to load.

There are many other factors that encourage customers to buy from your competitors:

  • Complex user experience
  • Limited features
  • Complicated checkout process
  • Lengthy registration process

People prefer using mobile apps in comparison to the desktop or mobile websites as the online shopping apps are more convenient and offer great speed.

Make Loyal Fans

Once a user would install your app in mobile, he (or she) is likely to visit your app once a day, converting the user into an ardent fan of your brand. Since customers are the most important part of your business growth, you need to have a proper customer base especially when we are living in a highly competitive market. Having a Magento mobile app that represents your brand allows you to focus on business growth, increase the prospects for the long term. Attract more customers with engaging features like push notifications, cart reminders to benefit from your mobile presence.

In fact, push notifications have been found to be the most effective method of boosting customer retention, resulting in a great marketing channel that businesses can use in a number of different ways. Also, mobile apps allow business owners to study customers’ behavior and the metrics obtained from an app can help to come up with better methods to serve online buyers.

Bottom Line

Mobile devices are trending in the modern times. Online shopping brands having no Magento mobile app of their own seem unimportant in the eyes of potential customers. Not just the apps help convert visitors into loyal fans but they can also generate positive user experience.

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