Mobile ads are an effective and easy way to earn revenue through your online shopping app. Of course, the shopping apps make money with product selling, but using the ads on mobile app helps you to maximize your revenue in a magical way. With more people spending more time using mobile apps, ads are becoming a win-win for the eCommerce store owners and marketers.
By 2019, mobile advertising is expected to represent 72% of digital ad spending in the United States. If you are planning to develop a Magento mobile app, the guide to optimize ads can make a profit to your online business.
Mobile app development company takes a lot of time and efforts. It goes through multiple stages of preparation, designing, development, testing, and launching. After completing all the app development stages, you will be ready to release it to the public for use. While the development team may help with the all the above-mentioned stages, but the problem you may be facing is finding the right way to monetize it. However, the ads have made it possible for developers to make money off of the product.
So, how do you monetize your Magento mobile app? Here are a few tips to help you easily monetize your app with ads:
Just like the pre-launch marketing planning strategies, it is important for the businesses to consider pre-plan the ad space. And the reason to the device the ad space in advance is that it helps you design the app accordingly. So, it is important that the ad space is created during the design phase so you are ready to monetize the app with mobile ads finally comes.
Banner ads are by far the simplest type of ads for mobile devices. Using banner ads is very easy for the app developers as they can find the best place for to place mobile ads. But since it is the basic type of ad, it is important to remember that this will not bring you much revenue as the other types of ads.
This type of ad will take up all the space available on your mobile screen, making it the most engaging ad type. The users can only move away from the ad by tapping on an “x” sign. These types of ads are usually more attractive and encourage more users to click. When using interstitial static ads, make sure to limit its use as sometimes they can be very annoying to users who are not in the mood to go through the ads.
They are a bit different to the other types of ads you might have seen on the online shopping apps. In a way, expandable ads incorporate the features of both the ads mentioned above. For example, they occupy very limited space of your mobile screen and they blow up when the user taps on them for more clarity. While they’re the next level of mobile ads, expandable ads have a low click rate, especially when compared with the interstitial ads.
When planning to integrate the ‘Animated interstitial ads’ on your Magento mobile app, make sure the app is able to support rich animated media so users don’t face app crash incidents. The animated apps are usually more appealing to viewers than the other types of ads that come with still images on the screen. This means it’s more profitable method for monetization of mobile apps.
Before choosing the best type of ads for your online shopping apps, make sure to know your audience better. The more you know about your audience, the more are the chances of getting more clicks on mobile ads for increased revenue. The information you gather about your audience can be of great importance.