eCommerce Magento Mobile App Development: How to Increase User Engagement?

eCommerce App Development: How to Increase User Engagement

User engagement has always been a key factor for every business owner when developing a Magento mobile app to make it successful. You have to come up with unique ideas to make your app successful enough that it reaches out to the maximum number of people. Following the increasing competition, companies are looking for the new strategies to improve their user engagement and improving it with an app makes a lot of difference. In this article, we’re going to talk about some of the best ways that make it easier for eCommerce businesses to increase the user engagement in the mobile app.

Utilize Push Notifications

Push notifications in the eCommerce Magento mobile app are the latest method to alert users regarding the important information such as the latest news, available upgrade, discount offers, fresh arrivals, etc. Majority of the app users show little sign of interest, but the reality is that most mobile app users are attracted with the notifications they view on mobile screens. Mobile app notifications are the great way to bring the important information in the notice of the users.

Deep Linking

This is another great way to increase user engagement via the mobile app so you can drive more people to use your app by taking them to different modules in your app. Deep linking helps reduce the efforts that users need to put in by navigating to particular locations. If combined with the other services like Email, Push Notifications, Deep Linking can do wonders to drive more users onboard.

Allowing Free Roam

eCommerce apps need the attention of users, right from the beginning. Allowing users free roam means that the mobile app users need no permission to explore your app and can freely explore the app elements and the products listed, with the goal that they get a positive feeling of what it can offer. It is important to not hamper their user experience by unnecessary notifications to register or signup on the app. Instead the signup should be made mandatory only when the checkout is required. By allowing users to roam free, you are significantly improving your odds of having them stay.

Less Loading Time

It is noticed that no user would want to wait for more than 3-4 seconds for the app to load fully. If it takes more than 5 seconds to load, users are likely to jump to your competitors and buy the same product with ease. Reducing the mobile app loading time is the best way to improve the user engagement and must be taken care of during the eCommerce app development process. Regardless to how engaging the design and lucrative are the prices, it will always be a matter of time before user abandons it out of disappointment.

App Updates & Support

A good sign of a user-centric eCommerce business is to launch regular updates and offer support for the mobile app users. If an application fails to keep users informed about the efforts taken towards the security and better user experience of the shoppers, there are more chances for the brand to lose customer loyalty resulting in the uninstallation of that app. For the eCommerce store owners, it is mandatory to make sure that regular updates are launched and the maintenance department takes care of flagged issues.

Conclusion

User engagement in the Magento mobile app holds the potential to either make or break the reputation of a brand. With respect to ensure users’ trust, developers need to ensure that the two most important areas (what’s inside the app and how graciously it is packed for users) to ensure a higher success rate for the mobile app.  

Some Other Useful Blogs:

Tips to Create Your Sales Funnel With Facebook Lead Generation Ads

Google Product Feed Import for Magento – Recommended Alternatives

Does my E-commerce Business Really Need a Magento Mobile App?

6 Tips To Grow your Business With E-commerce Mobile App

5 Common Mistakes To Avoid While Building A Mobile App

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