The days of easy profit simply by developing an online shopping website are long gone. To compete harder in the rapidly changing marketplace, you simply can’t afford to ignore to bring changes and implement new strategies like developing a Magento mobile app, new marketing strategies, etc.
“Converting visitors into buyers” is the biggest challenge that most eCommerce stores are facing these days and to achieve this, online retailers must understand how important the pleasant user experience is. This not only helps to woo customers to enroll for the services, but also to buy your products. A mobile app builder helps design every element of your mCommerce store and contributes to make user experience better.
If in case you’re unaware of the better UX designs, these tricks will help boost your eCommerce store sales:
Build Trust With User-Friendly Checkout Process
More than 60% of the abandoned carts are result of complicated and lengthy checkout process. Make shopping an easier process by directing them to the cart page soon after they’ve selected the items they want to buy. This ensures customers have enough time to double-check what they have purchased before paying.
Make sure the checkout process is easier, but don’t miss the important fields (Delivery date, shipping date, size, quantity, and availability) to make buyers feel safe. This will help build trust and confidence in your online shop. Also check if the exact color of the product they have ordered is shown.
Most importantly, the checkout process should be placed prominently, allowing them to continue shopping, if they wish to.
Sort Navigation Items by Popularity
Forget about the traditional A – Z order for your navigation category, which distracts customers from knowing about what’s in trend. Use the most popular product categories to make it as easy as possible for the buyers to find what they’d love.
Get a Magento mobile app that displays featured and popular products on the home page. It’s like killing two birds with one stone. This helps customers save time and take a look at the products that people are searching the most.
Eliminate Dead Ends
Your store should not have dead ends or full stops. Make sure to design each page to channel visitors to the right product, even if they’ve already converted previously. This should be the first rule of thumb.
If there’s a limited range of products available at a particular category, try using ‘continue shopping,’ ‘call to action,’ or ‘other products’. This helps customers to check more offers or products just in case they’re not interested in the main deal.
Send Wishlist Reminders
An item in your wishlist is nearly out of stock.
Hurry up, don’t let this one go away. We know you’ve got a good taste, and we are here to help you get what you just love.
Online shopping apps let you sent customized wishlist reminders. Customize the look and then send emails out to people informing them that there’s something your store that they would love to have. You can also send reminders about the fresh arrivals, abandoned cart, discount offers, etc.
Upfront Free Shipping
Don’t force the customers to travel all the way to checkout page to know if the product is available with FREE SHIPPING. Tell them in advance. The sooner you disclose it, the sooner your customer can decide whether or not to purchase a product.
Researchers claim, a $5 free shipping offer is far better and appealing to customers than a $10 discount from a purchase.
Credit Cart Details at the end
“We must finish what we’ve started.” The same rule applies in the online shopping as well. So, just use the knowledge and put the trick to increase sales of your online store. This may be a small, but the most effective one when it comes to increase sales and persuade visitors to complete checkout process.