When you are operating an online business, the last thing you would want to do is waste precious time and go unnoticed by the shoppers who buy on-the-go. Native mobile apps for Apple and Android can help simplify many of your day-to-day business operations. From leveraging great marketing features like push notifications, a Magento mobile app opens a whole new world of opportunities for marketers at businesses from small to large.
Frankly speaking, you will find people advocating the use of mobile apps to save business time and money. But, do they really delivery what they promise? Or are they just another expense? Actually, you might be surprised with the fact how they can increase business efficiency and sales. They are not just another toy, but prove their mettle by taking your online business to the next level of success.
How exactly are they able to accomplish this? Here’s a list of several very concrete ways in which a Magento ecommerce mobile app can give extra boost to your business and improve your company’s operational efficiency.
People have very less time to spend on buying products while sitting in front of a computer screen. However, using a mobile app, the customers can place orders for the product they want from anywhere and anytime. Whether they just left from office and traveling towards home or sitting in a classroom, they are always using smartphone and an app makes it possible to buy whenever they want to.
Apps make it easy to find what they’re looking for, in the blink of an eye. The more the user finds it easier, the greater is the chance of them actually making the purchase.
Push notifications are the easiest way to grab customers’ attention and let them know about the latest offers, new stock, discounts, and more. Everything can be done without being too obtrusive. Any latest update on your store will send push notifications on the mobile device. Users can simply pick up the phone and if interested, they can purchase through them directly.
Unlike promotional emails or text messages, push notifications hardly go unnoticed. They are a lot more effective than other promotional methods which hardly anyone ever even checks!
In the eCommerce business, speed matters a lot. In this age of fast-paced life, a website that takes too long to load won’t hold a customer’s attention for too long. Mobile shopping apps load faster than websites. Researches claim that a delay of 1 second in loading time causes a drop in the conversion rate by about 7%!
Smooth navigation is an additional benefit the online buyers get with Apps. This helps buyers shop with ease and comfort. For example, easy search option makes it easy to easily get what they’re looking for.
The cybercrime is all time higher than ever and to protect themselves, shoppers have become vigilant about how and where they share their credit card details. As a result, buyers are reluctant to shop on just any website, but they need a platform that is safer and easier.
Researches claim that the biggest reason why people do not purchase on mobile is because they don’t feel secure providing their credit card details over mobile devices, especially when buying through a mobile website. To create trust, mobile shopping apps come with payment options that are trusted by millions. Integrated reliable payment options improve customers’ trust and conversion rates.
Let’s admit it, we all hate to provide countless details on those registration forms when making a purchase on eCommerce websites. The greatest benefit every shopper gets with the Android mobile apps is the reduced login time. They can simply use social media account details and get signed in to the store. This eliminates the time wasted on registration, which turns into increased customer base and returning visitors.
Convenience is the main reason why shoppers buy things while on-the-go, but as the technologies is expected to evolve, so is customers’ mobile shopping habits. To position your e-store for long-term success, develop an app and shopping experience customers can get excited about.