The e-commerce industry is growing at a rapid pace. Incorporation of modern technological advancements in digital marketing strategies by marketers has played a key role to help e-commerce reach where it is nowadays. What to include in your top digital marketing strategy to take your online business to the next level of growth? Considering everything, now this must be an important question doing rounds in your mind.
Well, this is the question this post is likely to answer for you. The answer to this question is simple. It is now time for you to give up your decade-old digital marketing strategies and rub shoulders with time. You now need to keep some room for the use of modern and smart technology in your strategy for online marketing to grow your e-commerce business.
Technology to incorporate in top digital marketing strategy:
Coming to the point, here is the list of some technologies you should consider for growing your e-commerce business in 2019.
Marketing through videos is now picking up the pace. It is mainly because users love to watch videos as they get more opportunity to get engaged with the products of their interests. Videos allow them to check their desired product from every angle and many times.
Moreover, considering this, popular social media platforms like Facebook, Instagram, and LinkedIn, etc. support videos for business promotion. Facebook has gone multiple steps ahead in this direction. The largest social media platform in the world, Facebook, has recently launched a separate tab for videos. This tab is available for mobile app users as well as the desktop users.
The company also supports the use of 360-degree videos to help your target market get engaged with your products more than ever.
This is why marketing through videos should be an essential part of your top digital marketing strategy in 2019 to grow your e-commerce business.
Artificial Intelligence Technology:
This is another invention of technology to consider. It is mainly because artificial intelligence has the power to grow your business. It is already showing the outcome of its potential in many other sectors. You need it to grow your e-commerce business in 2019. It is because AI can add the following:
- Your online store’s CSR (Customer Satisfaction Rate).
- LCR (Lead Conversion Rate).
- Your ROI (Return on Investment) will increase.
- Your store’s revenue will also grow significantly.
It is because utilizing the potential of chatbots (AI) will handle your customers’ or store visitors’ queries initially. Only the complicated ones’ will reach your team. Swedbank’s chatbots Nina is the perfect example of it.
Social Media Stories:
This is another trend you should include in your digital marketing trend in 2019 to grow your e-commerce business. Many businesses are already making the most of this small but extremely powerful feature available on popular social media platforms like Facebook and Instagram. You should regularly post small video clips about your product, fun polls, Q/A for, countdowns, promo codes, etc. to engage with your existing customer base and targeted market. As the rate of users’ interaction with brands, products, and services through social media stories are shooting up fast, social media stories are soon likely to be a popular and effective ingredient of digital marketing strategies for 2019 for growing e-commerce business as well.
It is now high for all e-commerce business owners like you to take consider all of these three technology advancements as an essential ingredient of your top digital marketing strategy in 2019. In case you need any help, looking out for the best digital marketing strategy company could be the best thing you can do. We could be exactly for you. What do you think?